Going only by the last four or five years or so...
-The Miz being pushed to the WWE Title and even getting a Wrestlemania main event. I realize though that it was all about The Rock and Cena that year and that Rock costing Cena the title in the main event was just the ultimate catalyst for the two of them to challenge each other for Wrestlemania 28. The Miz was just the third wheel that year and they could have theoretically threw just about any mid/upper mid card heel in that spot, but still.
-Great Khali's push to the WHC in 2007 was terrible. He's like the modern day version of the Giant Gonzales and the last thing we need is another Giant Gonzales. Again, of course, understanding person that I am, I realize he was just serving his role as a typical big man (big as in tall and giant-like more so than muscular) for Batista to come back and run through to reclaim the belt. Good thing he hasn't been anywhere near championship gold since, though he's still been on my TV screen far more often than I'd like.
-Sheamus last year. His reign was quite boring and it failed in getting him more over as a main eventer.
-Jack Swagger bores me to tears, and I hated seeing him win the briefcase in 2010 and cashing in on Jericho. He didn't keep the belt long at least. Then they pushed him to a world title feud this year, too...