● THE PREMISE ●
In the year 2019, the wrestling industry was in a state of change. For close to two decades, there had been an undeniable leader in the sport in the form of WWE. Since the death of WCW in 2001, no company had managed to bring a legit fight to Vince McMahon's empire. As such, the WWE way of conducting business went unabated, and the product for the most part became rather stagnant in the eyes of many fans. A perfect storm came together in late 2018 that would light the fuse for a wave of change in the wrestling industry. That storm would be an event called All In - the brainchild of the incredibly popular independent wrestling group known as The Elite; namely members Cody Rhodes and The Young Bucks. This independently produced wrestling event, which brought together the best of the best from outside the walls of WWE, managed to draw a staggering 10,000+ fans to the Sears Centre in Chicago on September 1, 2018. This historic event, a true first of its kind, was a collaborative effort between several major indie and international promotions, serving to prove to WWE and any naysayers that the appetite for an alternative was at an all-time high. The machinations of a new company began to turn in the aftermath of All In, facilitated by The Elite and billionaire Tony Khan. The new promotion, known as All Elite Wrestling, would rise to become the first company since the closure of WCW to put a dent in the WWE armor, thanks to a brilliantly talented roster, passionate backstage staff and the full-on financial commitment of a lifelong wrestling fan who was dedicated to making his company a success.
However, this project isn't about AEW. This project is about the company that was formed in the aftermath of WCW's closure. The first company that had the roster, resources and nerve to try to bring the fight to WWE once their greatest competitor was vanquished. From humble southern roots, the company formed as Total Nonstop Action built a reputation as the opposition to WWE. As time passed, TNA would carve their own legacy, building homegrown talent with undeniable potential and developing their own style, aesthetic and lore. Even so, the company could never be viewed as a true competitor to WWE, and perhaps that was their biggest undoing. Over the years, the company would take big swings to try to draw closer to WWE, and often invested in past-their-prime talents and C-List celebrity guests. These moves often served only to make TNA look second-rate and stall out the momentum of up-and-comers that should have been company cornerstones. The dagger in the heart of TNA after all this was a regime led by Hulk Hogan and Eric Bischoff, who ostensibly aimed to be the guys who finally legitimized the company in the eyes of the casual audience, lifting the company to unparalleled heights. Instead, the identity of the company was sold out, longtime stars of the brand were forced to take a backseat, and the diehard fanbase who stood by the company despite its many faults was alienated.
Throughout the 2000s, TNA had to traverse some choppy waters just to keep it all together. In the 2010s, things only became more perilous. The company lost major network backing, ownership changed hands, the name was changed, mergers occurred and then were reversed, and a majority of their big name stars who kept the company relevant over the years, such as AJ Styles, Kurt Angle, The Hardy Boyz and Samoa Joe were heading off to greener pastures. Yet despite it all, the company now known as Impact Wrestling, kept moving forward.
By the fateful summer of 2018, Impact Wrestling was an almost unrecognizable company for fans who remembered the peak years for the company inside the Impact Zone. Business was down dramatically. Prestige was at an all-time low. The company that had once been considered the clear second option to WWE was now being overshadowed by independent companies and Japanese promotions on their own soil. Times had changed, but the resolute nature of the company had remained. Now being headed by the duo of creative masterminds Scott D'Amore and Don Callis, pieces were slowly falling back into place for the company to reclaim its former glory. So when All In was conceived, Impact was on board to make history and once again take the fight to the big dog in the yard, WWE. But what they may not have anticipated, was that in doing so, they would help give birth to the new alternative - AEW - which would only make their attempts to recapture the attention of the wrestling world that much more difficult. With the launch of AEW in 2019, a huge slice of the pie that was once shared by many smaller promotions, including Impact, was now going to be taken up by their friends down in Jacksonville. Impact would lose talent, production workers and momentum to the newly formed company, leading to some sentiment from fans that the end was finally nigh for Impact Wrestling. But what the world would soon find out is that Impact Wrestling wasn't just hard to kill… they were “Deathproof”.
● THE LAY OF THE LAND ●
The story of this BTB begins at Bound For Glory 2019, Impact Wrestling's annual flagship PPV. Slated for October 20 at the Odeum Expo Center in Villa Park, Illinois - a Chicago suburb - the event is yet another opportunity for Impact Wrestling to show fans that the company is yet again worth investing in.
Since Scott D'Amore and Don Callis entered the picture as Executive Vice Presidents, appointed by Impact's parent company Anthem, the product has been on a slow and steady ascent, as the duo have sought to bring stability back to the promotion after the Global Force Wrestling merger fiasco. By investing in up-and-coming talents and partnering with such companies as AAA, NOAH and Lucha Underground, they've managed to cultivate a new style that is heavy on both explosive in-ring action and dramatic, sometimes over-the-top storylines such as The Undead Realm. PPV events like Slammiversary and Bound For Glory over the last couple of years have been met with much critical acclaim, though it hasn't yet yielded much improvement on the business side of things, with Impact still drawing low attendance numbers and struggling to find reliable distribution. In fact, their TV show has recently been airing on Pursuit, a channel with very low exposure, and the company even went through a period of broadcasting on the streaming app Twitch, which has done the company no favors from a public perception standpoint. Additionally, while the company has managed to stabilize, the entry of AEW into the market has unquestionably cut into their resources and increased the level of competition in the wrestling landscape. Directly and indirectly as a result of AEW's founding, Impact has lost several of their major stars of the last couple years, including Johnny Impact, The Lucha Bros and Santana and Ortiz - along with Austin Aries who stormed out of the company following the previous year's Bound For Glory. Add into all of this the shifting streaming landscape, which has enabled companies like MLW and the recently revived NWA to reach larger audiences, competing directly with the likes of ROH and Impact for the title of the number 3 promotion in North America.
As Bound For Glory draws near, however, Impact and its fans have good reason to feel more optimistic than they have in a while. Despite losing some of their top names recently, they've continued to push and develop promising acts such as Brian Cage, Sami Callihan, Moose, Tessa Blanchard and The North to name a few. Impact has also supplemented these rising stars with recognizable names like Rob Van Dam, Ken Shamrock and Rhino to bring some mainstream familiarity to the table. EVPs D'Amore and Callis have been vocal about staying on the lookout for any possible new additions who can help elevate the company going forward, as they may soon be needing them. You see, Impact has recently come into some good fortune that may be the accelerant that the company needs. In the lead-up to Bound For Glory, it was announced that Impact's parent company Anthem had purchased AXS TV, a channel mostly known for music and live event content. Although it isn't one of the most ubiquitous channels in North America, AXS TV is a huge jump in distribution for Impact Wrestling, as the channel is available in upwards of 50 million homes in America. With this break, Impact is rolling into Bound For Glory on October 20 prepared to make a statement and looking to parlay their momentum into more growth as they are set to debut on AXS TV the following week.
● THE ROSTER ●
Impact Wrestling World Champion: Sami Callihan
Impact Wrestling X-Division Champion: Ace Austin
Impact Wrestling Knockouts Champion: Taya Valkyrie
Impact Wrestling Tag Team Champions: The North
MALE ROSTER
Ace Austin
Acey Romero
Adam Thornstowe
Aero Star
Aiden Prince
Black Taurus
Brian Cage
Cody Deaner
Cousin Jake
Daga
Dezmond Xavier
Eddie Edwards
El Hijo del Vikingo
Ethan Page
Fallah Bahh
Jake Crist
Johnny Swinger
Josh Alexander
Ken Shamrock
Larry D
Luster The Legend
Madman Fulton
Moose
Naomichi Marufuji
Petey Williams
Raj Singh
Rhino
Rich Swann
Rob Van Dam
Rohit Raju
Sami Callihan
Shera
TJP
Tommy Dreamer
Trey Miguel
Willie Mack
Zachary Wentz
KNOCKOUTS
Alisha Edwards
Havok
Jordynne Grace
Kiera Hogan
Madison Rayne
Rosemary
Shotzi Blackheart
Su Yung
Taya Valkyrie
Tenille Dashwood
Tessa Blanchard
ALLIANCES
The Deaner Boys: Cody Deaner and Cousin Jake
Desi Hit Squad: Raj Singh and Rohit Raju
Fallah Bahh and TJP
The North: Ethan Page and Josh Alexander
oVe: Sami Callihan, Madman Fulton, Dave Crist, Jake Crist
The Rascalz: Dezmond Xavier, Trey Miguel, Zachary Wentz
Reno Scum: Adam Thornstowe and Luster The Legend
MANAGERS
Gama Singh: Manages Desi Hit Squad
John E. Bravo: Manages Taya Valkyrie
Katie Forbes: Manages Rob Van Dam
BEHIND THE SCENES
CEO: Ed Norholm
Executive Vice Presidents: Scott D’Amore and Don Callis
Producers: Gail Kim, Tommy Dreamer, Petey Williams, Jimmy Jacobs, Chris Sabin, R.D. Evans and John E. Bravo
● THE PROGRAMMING ●
TELEVISION
Impact Wrestling
Tuesday at 8/7c on AXS TV
Commentary Team: Don Callis and Josh Matthews
Ring Announcer: Melissa Santos
Interviewer: Alicia Atout
Xplosion
Friday at 8/7c on Twitch
Commentary Team: Josh Matthews and Madison Rayne
Ring Announcer: Melissa Santos
Interviewer: Alicia Atout
PAY-PER-VIEW
Hard To Kill
January 12th @ The Bomb Factory in Dallas, Texas
Rebellion
March 14th @ Terminal 5 in New York, New York
IMPACT+ SPECIALS
No Surrender
December 7th @ The Brightside Music and Event Center in Dayton, Ohio
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Dying