Bellator MMA & Boxing - The New Era

[PWC2017]

Chapter 15: The Fine Print — Broadcasts, Contracts, and Leverage​

The deal was agreed in principle.
The headlines—internally, at least—were done.

Now came the real work.
The first few weeks after the August 2025 announcement weren’t about vision.
They were about detail.

Contracts.
Obligations.
Clauses.

Matthew Manson, alongside John Martin and the wider Pershing team, shifted focus immediately:
Understand exactly what they had bought.

Opening the Books​

Inside Professional Fighters League, the structure became clearer with every passing day.
Fighter contracts—layered but manageable.
Operational costs—predictable.

And then—
The key piece.

Broadcast.
The existing U.S. deal with ESPN.
“That’s the lever,” Manson said in a Las Vegas review session.

Because timing was everything.
The deal was set to run through late 2026.
Which meant one thing:

Flexibility.
Not immediate.
But approaching.

The Strategic Question​

Do you wait?
Or do you start shaping what comes next?
Manson didn’t hesitate.

“We start now.”

The ESPN Meetings​

The early conversations with ESPN were careful.
This wasn’t a renegotiation.
Not yet.

It was positioning.
Understanding appetite.
Testing reaction.

And, most importantly—
Introducing the idea.
Not PFL.

But what came next.

Bellator MMA.

Martin led much of the discussion.
Measured. Direct. Commercially focused.

“We’re looking at evolving the product,” he said in one meeting.

A pause.

“Significantly.”

The Rebrand Leverage​

The pitch wasn’t complicated.
If the rebrand landed in early 2026—
It wouldn’t feel like a continuation.
It would feel like a launch.

A new organisation.
A new structure.
A new identity.

“That creates noise,” Manson said afterwards.
The right kind of noise.
Because in broadcast—

Attention equals leverage.
“If we get this right,” Martin added, “we’re not renegotiating a deal…”

A beat.

“We’re selling a new product.”

Keeping Options Open​

But Pershing wasn’t naive.
Amazon remained the frontrunner.
The existing conversations.

The broader ecosystem play.
The alignment with boxing and NWPW.

It all pointed there.
But this wasn’t about rushing into exclusivity.
Ackman had been clear.

“Test the market.”

Which meant:

• Continue discussions with ESPN
• Keep dialogue open with Amazon
• Understand valuation from multiple angles

Because the stronger the market—
The stronger their position.

Fixing the Product​

Broadcast wasn’t just about who showed the fights.
It was about what they were showing.
And this was where one of the biggest issues emerged.

Event structure.

Specifically—

Naming.
Scheduling.
Clarity.

“The current format is too complicated,” McMahon said in one session.
He wasn’t wrong.

Season-based branding.
Playoff structures.
Event titles that lacked identity.

For a casual audience—
It was confusing.

For a broadcaster—
It was limiting.

The New Approach​

Manson laid out the shift.
“We simplify everything.”

No seasons.
No playoffs.

Instead:

• Numbered events or clearly branded fight nights
• Consistent naming conventions
• Defined locations

“Every event should feel like it matters on its own,” Martin said.

Not part of a system fans needed to decode.
But part of a product they could immediately understand.

Location Strategy​

The same applied to venues.
Instead of scattered, loosely connected scheduling—
The plan was tighter.

More deliberate.

Key markets.
Repeat locations.
Stronger local identity.

“Build familiarity,” Manson said.
Because familiarity built habit.
And habit built audiences.

ESPN’s Perspective​

The feedback from ESPN was measured—but positive.
They understood the issues.
They saw the potential in simplification.

And most importantly—
They recognised the value of a rebrand done properly.

“It gives us something to market,” one executive noted.
That mattered.
Because broadcasters didn’t just want content.

They wanted stories.
And a full reset—
Was a story.

The Internal View​

Back in Las Vegas, the conclusion was clear.
They weren’t locked into a single path.

They had:

• A live deal through 2026
• A rebrand coming in 2026
• Multiple interested platforms

Which meant—
Leverage.
Real leverage.

Final Thought​

As the team wrapped another late session, Manson summed it up simply:
“We’ve got a window.”

A pause.

“Now we decide how to use it.”

Because between late 2025 and the end of 2026—
Everything was in play.

The product.
The platform.
The future.

And for Pershing—
That wasn’t uncertainty.
It was opportunity.

 

[PWC2017]

Chapter 16: Bellator Boxing — The First Signings​

The plan had been discussed.
Refined.
Aligned.

Now—
It had to begin.

Not with announcements.
Not with events.

With fighters.
Because for Matthew Manson, Bellator Boxing would only be as strong as the talent it controlled.
And in this version of the sport—
There was an opening.

With no competing “Misfits”-style promotional group operating in the market, a specific tier of fighters sat in limbo:

• Young
• Marketable
• Active
• But not yet tied into long-term elite promotional structures

“They’re available,” Manson said in a Las Vegas strategy session with John Martin and Shane McMahon.
A pause.
“And they’re exactly who we start with.”

The First Wave​

This wasn’t about chasing champions.
Not yet.

This was about building a foundation.
A core roster that Bellator Boxing could:

• Develop
• Promote
• Control

The first names had already been identified through the 2024 scouting process.

Young American fighters.
Active.
Hungry.

And crucially—
Available.

Manson laid them out clearly.

• Amir Anderson
• Ashton Sylve
• Kayla Gomez
• J'Hon Ingram
• David Lopez
• Dylan Price

Martin looked over the list.

“Not finished products,” he said.
Manson nodded.
“Exactly.”

The Strategy Behind the Signings​

Each name represented something specific.
Not just skill.
But potential trajectory.

“These are fighters we can grow,” Manson said.

Not inherit.
Not borrow.
Build.

Because unlike MMA—
Where acquisition gave immediate depth—
Boxing required patience.
And ownership.

Control and Development​

The contracts being discussed weren’t short-term.
They were structured.

Designed to:

• Secure fighter commitment
• Allow flexible matchmaking
• Enable co-promotion with groups like Premier Boxing Champions

Without losing control of the asset.

“That’s the key difference,” Martin said.
“We’re not just placing fighters on cards.”

A beat.

“We’re building value in them.”

The Platform Pathway​

Manson was clear from the start:
These fighters wouldn’t be rushed into headline positions.
They would be:

• Introduced on undercards
• Developed through consistent appearances
• Positioned gradually within the ecosystem

Often alongside PBC-aligned events.
Working with—not against—the system.

McMahon summed it up simply.

“They grow as the brand grows.”
Manson nodded.
“Exactly.”

The Identity of Bellator Boxing​

This first wave also defined something deeper.
What Bellator Boxing would be.
Not just a place for stars.

But a place where stars were made.

A system.
A pipeline.
A structure.

Similar in discipline to MMA—
But adapted for boxing’s realities.

Early Momentum​

By late 2025, conversations had progressed.
Interest was real.
Because the pitch was different.
Not tied to one promoter.
Not limited to one path.

But connected to:

• A broader combat sports ecosystem
• A potential global platform via Amazon
• Long-term development

For young fighters—
That mattered.

The Long View​

Manson never viewed this first group as the end goal.
They were the beginning.

The first layer of a roster that would:

• Expand
• Evolve
• Strengthen over time

But every structure needed a base.

And this—
Was it.

Final Thought​

As the meeting closed, Manson looked at the list one more time.
Six names.

Not yet stars.
But not unknowns either.
“Give it two years,” he said.

A pause.
“And these are the fights people are tuning in for.”
Because Bellator Boxing wasn’t being built for the present.
It was being built for what came next.

And this—
Was where it started.

 

[PWC2017]

Ariel Helwani Show (YouTube)
Date: September 8, 2025
Guest: John Martin
Host: Ariel Helwani
Topic: Pershing Square’s takeover of the Professional Fighters League

Ariel Helwani:
Alright, we’re back on the show, and this is a big one. Joining me now is the incoming CEO of the Professional Fighters League under the new ownership group led by Bill Ackman. John Martin is here. John, appreciate you taking the time. Big moment for the sport.

John Martin:
Thanks, Ariel. Happy to be here. It’s an exciting time, not just for us, but I think for MMA as a whole.

Helwani:
Let’s start with the obvious question everyone’s asking. Pershing Square stepping in—this is serious investment. What does this actually mean for the PFL?

Martin:
It means stability, first and foremost. It also means long-term thinking. Pershing doesn’t come into situations like this looking for quick wins. The goal is to build something sustainable that can grow year over year. The PFL already has infrastructure, talented fighters, and global reach. Our job now is to strengthen that and take it to the next level.

Helwani:
When you say next level, people immediately start thinking about the big one in the room—
the Ultimate Fighting Championship. Are you trying to compete directly?

Martin:
I think the reality is the UFC has done an incredible job building the sport. They’re the leader, no question. But there’s room in MMA for a strong alternative. That’s where we see our role. We want to be the organisation fighters want as another top destination and fans see as a legitimate, consistent option.

Helwani:
So you’re positioning yourselves as the true number two?

Martin:
Over time, yes. But we’re not rushing that. We’re investing in the right areas—talent, production, event structure, partnerships. If we execute well, we believe that position will come naturally.

Helwani:
Let’s talk about the elephant in the room. Whenever there’s a takeover like this, people start wondering—
is the brand staying the same? Is there going to be a rebrand?

Martin:
It’s something we’re evaluating. I think that’s the honest answer. When new ownership comes in, you look at everything—how the organisation is presented, how fans engage with it, the identity of the product. We’re taking the time to assess what works and what could be improved.

Helwani:
So it’s on the table?

Martin:
It’s definitely something we’re studying. But there’s no rush to announce anything. Right now, the focus is on completing the acquisition and making sure operations continue smoothly.

Helwani:
One thing I’ve heard behind the scenes is that Pershing is willing to invest heavily—real capital over the next few years. Can you talk about that?

Martin:
Sure. The plan is long-term investment. Building a sports organisation the right way takes time. That includes expanding fighter opportunities, improving the event experience, and strengthening relationships with broadcast partners. We want to create a product that fans recognize as high-quality and consistent.

Helwani:
Broadcast is interesting because your deal with ESPN runs through 2026. Are those conversations already happening?

Martin:
We’ve had early discussions, yes. ESPN has been a great partner for the organisation. Right now, it’s more about understanding the future—what the product could look like, how we can grow together, and what makes sense for both sides.

Helwani:
Do you see a world where the new ownership could change the format? Because the PFL’s league structure has always been its identity.

Martin:
We’re reviewing everything, Ariel. I wouldn’t say anything is off the table, but I also want to respect what’s already been built. The key for us is clarity for fans. Whatever the final product looks like, it needs to be easy to follow and exciting to watch.

Helwani:
Another thing fans care about—fighters. Are we going to see you guys go after big names?

Martin:
I think fans should expect us to be active in the market. We want great fighters. But we also want to build new stars. That balance is important. Long-term success comes from developing talent, not just signing it.

Helwani:
Last thing—timeline. The takeover is expected to close by the end of September. What happens right after that?

Martin:
Once the transaction is completed, the immediate focus is integration. Making sure the team is aligned, operations are streamlined, and we start implementing the strategy we’ve been working on. Fans will start seeing changes gradually over time.

Helwani:
So patience is the message right now?

Martin:
Exactly. We want to do this properly. If we get it right, the investment we’re making now will help establish this organisation as a true alternative in the sport for years to come.

Helwani:
Big moment for MMA, no doubt about it. John Martin, appreciate you stopping by and being open about everything. Looking forward to seeing how it all unfolds.

Martin:
Thanks, Ariel. Appreciate the conversation.

Helwani:
Alright, that’s John Martin, incoming CEO under the new ownership group led by Bill Ackman. Big changes potentially coming to the Professional Fighters League. We’ll keep covering it right here. Stay tuned.

 

[PWC2017]

Chapter 17: The Jake Paul Pivot​

By the summer of 2025, the plan was evolving.
Not dramatically.
But meaningfully.

Up to that point, Matthew Manson’s approach to boxing had been clear:
Work with Premier Boxing Champions.
Build from within.
Grow quietly.

It made sense.
It was logical.

But the more he studied it—
The more something didn’t sit right.

One evening in Las Vegas, sitting with John Martin, Manson said it out loud:
“I think we’re aiming too low.”
Martin looked up.

“In what sense?”
Manson leaned back.
“PBC…” he said, referencing Premier Boxing Champions,
“…that’s what we should be.”

That shifted everything.

Rethinking the Model​

Up until then, Bellator Boxing had been designed to fit into the existing system.
Now—
Manson was starting to think it should sit above it.

Not as a disruptor.
But as a platform.

A destination brand.
“Why are we building something to sit inside their ecosystem,” Manson said,
“when we could build the ecosystem?”

Martin didn’t respond immediately.
Because the implication was clear.

This wasn’t about co-existing with PBC anymore.
It was about replacing its role.

Over time.

The Visibility Problem​

There was another issue.
One Manson hadn’t fully appreciated until deeper into 2025.

If Bellator Boxing operated purely through PBC—
It risked becoming invisible.
Lost among:

• Multiple promoters
• Multiple brands
• Multiple narratives

“You don’t see the investment,” Manson said.
That mattered.
Because Pershing wasn’t just investing to participate.

It was investing to build something recognisable.
Something that could be pointed to.

Measured.
Valued.

And PBC—
For all its strengths—
Didn’t offer that clarity.

The Pivot​

So the idea changed.
Not entirely.
But fundamentally.
Bellator Boxing wouldn’t just:

• Sign fighters
• Co-promote events

It would:
Lead the presentation.

The name on the poster.
The brand on the broadcast.
The platform.

Other promoters?
Welcome.

Their fighters?
Featured.

But the identity—
Would be Bellator.

Enter Jake Paul​

Around the same time, another piece of the puzzle had been sitting quietly in the background.

Jake Paul.

Not just a fighter.
Not just a personality.
An operator.

Through Most Valuable Promotions (MVP), Paul had already begun building something different in boxing:

• Talent-focused
• Event-driven
• Media-aware

And importantly—
Flexible.

Paul had also been connected to Professional Fighters League as an investor.
Which meant conversations had already happened during the takeover process.

Manson had met him twice.
Both times, the discussions had been open.
Long-term.
No pressure.
Just ideas.

Doors left open.

Revisiting the Conversation​

Now, those doors mattered.
In a follow-up meeting with Martin, Manson brought it back.

“We should go back to Jake,” he said.
Martin nodded slightly.
“As a fighter?”

Manson shook his head.
“As a partner.”
That was the shift.

​

The MVP Fit​

The logic was simple.
Bellator Boxing needed:

• A recognisable entry point
• A modern promotional approach
• A group that understood both sport and audience

Most Valuable Promotions offered all three.
“Let them do what they do,” Manson said.

Promote.
Build fighters.
Create moments.

“But under our banner.”
Bellator Boxing.

The New Structure​

The model now looked different.

Bellator Boxing would:

• Serve as the primary event platform
• Host multiple promotional partners
• Feature its own signed fighters
• Integrate MVP talent and events

Not unlike what PBC had done—
But with one key difference:

A single, visible identity.

Why It Made Sense​

For Pershing, this was cleaner.
More measurable.
More scalable.

Instead of being one of many contributors to a PBC ecosystem—
They would own the ecosystem itself.

“With this,” Martin said,
“you can actually see the return.”
Manson nodded.
“And build it.”

The Bigger Picture​

This didn’t eliminate PBC.
Far from it.

Relationships would still exist.
Fighters could still cross over.

But the dependency?
Reduced.
Replaced by control.

Final Thought​

As the meeting wrapped, Manson summarised the pivot in one line:
“We stop trying to fit into boxing.”

A pause.

“And start shaping how it’s presented.”
With Jake Paul and Most Valuable Promotions now back in the conversation—
Bellator Boxing wasn’t just a concept anymore.
It was becoming something far more defined.

A platform.
A brand.
And potentially—

The centre of something much bigger than they first imagined.

 

[PWC2017]

Chapter 18: The Roadblock — Control vs Identity
​

By mid-2025, the Jake Paul pivot had momentum.
The idea made sense.
The pieces fit.

Jake Paul brought visibility.
Most Valuable Promotions brought structure.
Bellator Boxing would bring platform, scale, and long-term backing.

On paper—
It worked.

In reality—
It stalled.

The Early Talks​

The initial conversations between Manson’s team and MVP were positive.
Constructive.
Forward-looking.

Paul and Nakisa Bidarian understood the vision.
They saw the upside.

A co-promotion model.
Shared events.
Aligned interests.

But there was one issue.
A fundamental one.

The Name​

“They want MVP front and centre,” John Martin said in a Las Vegas debrief.
Manson didn’t look surprised.

Of course they did.

Because from Paul’s perspective—
MVP wasn’t just a company.

It was the brand.
The identity.
The thing they had built.

“They’ve done the work,” Martin added. “They want the recognition.”
That made sense.
But it didn’t align.

The Conflict​

For Manson—and for Pershing—
The strategy had become clear:

Bellator had to be the name.

Not shared.
Not secondary.
Primary.

Because without that—
There was no long-term asset.

No scalable identity.
No clear return.
“We can’t build someone else’s brand,” Manson said.

Simple.
Direct.

Non-negotiable.

The Impasse​

By July into August 2025—
The conversations slowed.

Not because the idea didn’t work.
But because neither side could move on the core issue.
MVP wanted:

• Brand visibility
• Event ownership
• Front-facing identity

Pershing wanted:

• Platform control
• Brand consistency
• Long-term equity in the name

Both were right.
Which meant neither would concede.
“It’s not a money problem,” Martin said.
Manson nodded.
“It’s a control problem.”

Rethinking the Deal​

For a few weeks, things went quiet.
No breakdown.
No fallout.

Just distance.
Manson stepped back.
Looked at it differently.
Because walking away didn’t feel right.
There was too much value in the alignment.

Too much upside in what Paul brought to the table.
So the question became:

How do you give value—without giving up the name?

The New Idea​

It came together quickly.
Not in a big meeting.
Not in a presentation.

Just a shift in thinking.
“What if we don’t fight for control…” Manson said to Martin.

A pause.

“…we share ownership?”
Martin looked up.
“Go on.”

Equity Over Branding​

Instead of making it a traditional co-promotion deal—
Manson reframed it.
Bring Paul in.
Not as a partner on events.
But as a stakeholder.
In the company itself.
Bellator Inc.
“You give him a piece,” Manson said.
A real piece.
Equity.
Alignment.
Long-term upside.

The Trade-Off​

In return—
Bellator remains the name.
The platform.
The identity.
But Paul becomes something else.

Not just a fighter.
Not just a promoter.

The face.
Martin leaned back slightly.
“That changes the conversation,” he said.
It did.

Because now—
MVP didn’t lose value.

It gained something bigger.
A stake in a global platform.

The Strategic Fit​

For Pershing, it solved multiple problems:

• Maintained Bellator brand control
• Secured Paul’s influence and audience
• Aligned incentives long-term
• Avoided fragmented promotion battles

For Paul—
It offered something different.
Not just event-level success.
But company-level upside.

“If this works,” Manson said,
“he’s not just part of the show…”

A beat.

“He owns part of it.”

Reopening the Door​

By late August 2025—
The idea was ready.

Refined.
Structured.

And importantly—
Different.
This wasn’t a co-promotion anymore.
It was a partnership.

At a higher level.

The door that had closed—
Quietly—
Was about to reopen.

Final Thought​

Manson summed it up simply as the conversation shifted again:
“You don’t solve this by arguing over whose name goes first.”

A pause.

“You solve it by making sure both names matter.”
And with that—
The roadblock wasn’t gone.
But it wasn’t a dead end anymore.
It was a negotiation.
One that—
If it landed—
Could define everything that came next.

 

[PWC2017]

Chapter 19: The Reset — Bellator Stands Alone
​

By late August 2025, the conversations had run their course.
With Most Valuable Promotions.
With Premier Boxing Champions.
With Amazon.

Each path had offered something.
Each had made sense—
In isolation.

But together?

They created compromise.

And that was the problem.

In a final strategy session in Las Vegas, Matthew Manson sat with John Martin.
No advisors.
No noise.

Just clarity.

“We’ve been trying to fit into too many systems,” Manson said.
Martin didn’t disagree.

Because every version of the plan so far had relied—at least in part—on someone else:

• PBC for structure
• MVP for visibility
• Amazon for platform

Each added value.
But each took control.

The Decision​

Manson said it plainly.
“We go alone.”
That was it.
Not isolation from the industry—
But independence in structure.

Bellator LLC​

The new framework came together quickly.
A single parent entity:

Bellator LLC.
Under it—
Two distinct arms:

• Bellator MMA
• Bellator Boxing

Separate.
Focused.
But operating within the same ecosystem.

Shared infrastructure.
Shared strategy.
Shared vision.

Martin nodded as it took shape.
“Clean,” he said.
That was the goal.

Leveraging What They Owned​

The key advantage remained unchanged:
Professional Fighters League.

Its logistics.
Its operations team.
Its event infrastructure.

All of it would transition.
Not just to power Bellator MMA—
But to underpin everything.
“Events become the core,” Manson said.

Not promotions.
Not partners.

Events.

The Bellator Event Ecosystem​

This was the shift.
Instead of relying on external structures—
Bellator would build its own.
A unified event system that could host:

• MMA cards
• Boxing cards
• Co-promoted fights
• Internal talent development

All under one operational model.
“Consistency,” Martin said.

Because consistency built trust—
With fans.
With fighters.
With broadcasters.

Reframing Bellator Boxing​

The boxing side was where the biggest evolution happened.
Manson no longer wanted to work like Premier Boxing Champions.
He wanted to be that model—

But with one key difference:
Control.

The New Model​

Bellator Boxing would be:

• A standalone platform
• A recognisable brand
• An event-driven system

It would feature:

• Bellator-signed fighters
• Co-promoted bouts
• External talent—on Bellator terms

Not equal footing.
Leveraged positioning.
“We host,” Manson said.

A beat.

“Others participate.”

Control Without Isolation​

This wasn’t about shutting doors.
Relationships with:

• Premier Boxing Champions
• Most Valuable Promotions
• Other promoters

Would still exist.
But now—
They would operate within Bellator’s structure.

Not the other way around.
“That’s the difference,” Martin said.

The Platform Play​

With the structure defined—
The next move was obvious.
Take it to market.
Not just to Amazon.

To everyone.

Opening the Market​

Pershing’s approach was clear:
Test demand.
Across:

• Linear broadcasters
• Streaming platforms
• Global partners

ESPN.
Amazon.
DAZN.
Others.

All options on the table.
“We let the market tell us the value,” Manson said.

Because now—
They weren’t selling an idea.

They were selling a system.

August 2025 — Green Light​

By the end of August, the plan was approved.
Internally.
Decisively.

Bellator LLC would move forward.

• MMA rebrand progressing toward 2026
• Boxing build continuing toward mid-2026
• Broadcast conversations expanding immediately

No more uncertainty.
No more dependency.

Final Thought​

As the meeting ended, Martin looked at Manson.
“This is bigger than what we started with,” he said.

Manson nodded.
Because it was.
What began as an acquisition strategy—
Had become a full-scale platform play.

Owned.
Controlled.
Built from the ground up.

And as Manson put it, walking out of the room:
“We’re not joining the market.”

A pause.

“We’re building our own.”

 

[PWC2017]

FOR IMMEDIATE RELEASE
15 September 2025

Pershing Square Announces Formation of Bellator LLC as Global Combat Sports Platform​

New York, NY / Las Vegas, NV — Pershing Square Capital Management today announced the formation of Bellator LLC, a newly established holding company that will serve as the parent organisation for its expanding portfolio of combat sports and sports entertainment assets.

Bellator LLC has been created as a dedicated platform to unify and scale Pershing Square’s investments across mixed martial arts, professional wrestling, and boxing.

A Unified Global Platform​

Under the new structure, Bellator LLC will act as the parent company of:

• New World Pro-Wrestling
• Professional Fighters League
• Bellator Boxing (newly established)

Bill Ackman, Chief Executive Officer of Pershing Square, commented:

“The formation of Bellator LLC represents a significant step in building a long-term, scalable platform across global combat sports. By bringing these assets together under a single structure, we are positioning the business for sustained growth, operational alignment, and increased value creation.”

Strategic Vision​

Bellator LLC has been designed to operate as a centralised ecosystem, enabling shared infrastructure, production capabilities, and commercial strategy across all three verticals.

Matthew Manson, who has led the strategic development of the platform, added:

“This is about building a modern combat sports platform from the ground up. Bellator LLC allows us to align our operations, streamline execution, and create a clear identity across MMA, wrestling, and boxing. Each division will operate independently, but within a unified system designed for long-term growth.”

Leadership and Operations​

John Martin will serve as Chief Executive Officer of the mixed martial arts division following the completion of Pershing Square’s acquisition of the Professional Fighters League, which is expected to close by the end of September 2025.

Operations for Bellator LLC will be centred in Las Vegas, Nevada, creating a hub for event production, athlete management, and global distribution.

Building for the Future​

Bellator LLC will oversee the continued development of:

• A restructured and rebranded MMA organisation launching in 2026
• The growth of New World Pro-Wrestling as a global wrestling property
• The launch of Bellator Boxing, with initial events targeted for mid-2026

The company also intends to engage with leading broadcast and streaming partners as part of its long-term distribution strategy.

Further updates on Bellator LLC and its operating divisions will be announced in due course.

Media Contact:
Pershing Square Capital Management

About Pershing Square Capital Management
Pershing Square Capital Management is a leading investment management firm focused on long-term, concentrated investments across public and private markets, including media, sports, and entertainment.

 

[PWC2017]

Press Conference Breakdown — September 25, 2025​

Event: Announcement of Bellator MMA
Location: Michelob Ultra Arena, Las Vegas NV, USA, - 10am PST (1pm ETS / 5pm GMT)
Platform: Live across social media (YouTube, X, Instagram Live)
Speaker: John Martin (CEO)

Opening Scene​

The setting reflected the shift.
Inside the Michelob Ultra Arena, the production was sharp but restrained.

No legacy branding from the Professional Fighters League.

Instead—
A clean stage.
Dark lighting.
A single illuminated mark behind the podium:

Bellator MMA

Before a word was spoken—
The message had already landed.

Opening Statement — John Martin​

John Martin walked to the podium to a controlled reception.
No theatrics.
Just intent.

“Today marks the launch of a new chapter in mixed martial arts.”

A pause.

“Following the acquisition of the Professional Fighters League by Pershing Square Capital Management, we are formally introducing…”

He glanced briefly at the backdrop.

“Bellator MMA.”

Key Announcement Points​

1. Official Launch Timeline​

• Transition begins: January 2026
• All events from that point forward branded as:
  → Bellator MMA

“This is not a re-skin,” Martin said.
“This is a full reset of how the organisation operates.”

2. End of the League Format​

The defining shift:
The removal of the PFL’s seasonal structure.
No more:

• Regular season
• Points system
• Playoffs

Replaced with:

• Traditional fight cards
• Rankings
• Title fights

“Fans shouldn’t need a manual to follow the sport,” Martin said.
“We’re simplifying everything.”

3. Championship Structure​

Martin confirmed a full return to:

• Clearly defined weight classes
• Recognised champions in each division
• Active title defenses

“Every division will have meaning. Every title will carry weight.”

4. Fighter Strategy​

No official signings announced—
But clear direction:

• Active recruitment globally
• Balance of established fighters and emerging talent
• Focus on building stars within the system

“We’re not just assembling a roster,” Martin said.
“We’re building a competitive environment.”

5. Broadcast Positioning​

No exclusive deal confirmed—
But strong signals:

• Continued discussions with ESPN
• Ongoing engagement with Amazon
• Additional platforms under review

“We’re evaluating all options to find the right long-term home for this product.”

Tone of the Event​

Everything about the announcement was intentional:

• Minimalist
• Professional
• Controlled

No over-promising.
No grandstanding.
The message was simple:

Bellator MMA is here—and it’s different.

Q&A Session Highlights​

Q: Why bring back Bellator as the name?​

Martin:

“It’s a recognised brand in the sport, but more importantly, it aligns with the structure we’re building—clear, championship-driven, and globally focused.”

Q: Are you aiming to compete with the Ultimate Fighting Championship?​

Martin:

“The UFC has set the standard. Our focus is on building a strong alternative. If we execute, everything else follows.”

Q: What happens to current PFL fighters?​

Martin:

“They transition into Bellator MMA. This is not about removing talent—it’s about giving that talent a clearer system to compete in.”

Q: Will fighter pay or contracts change?​

Martin:

“We’re reviewing all structures. The goal is sustainability and fairness, while maintaining a competitive environment.”

Q: Where will events be held?​

Martin:

“Las Vegas will be a central hub, but this is a global promotion. You’ll see us in key markets worldwide.”

Q: Any crossover with Bellator Boxing?​

Martin (slight smile):

“We’re building a broader platform. You’ll hear more about that soon.”

Closing Statement​

Martin closed with clarity:

“January 2026 is where it starts. Between now and then, we build. When we launch, fans will know exactly what Bellator MMA represents.”

Immediate Reaction​

Across social media:

• Strong engagement from fans and media
• Immediate comparisons to Ultimate Fighting Championship
• Positive reaction to removal of the league format
• Curiosity around roster and broadcast deals

Industry sentiment:
“Clear. Focused. Necessary.”

Final Takeaway​

Inside the Michelob Ultra Arena, the message wasn’t about hype.
It was about direction.

From:

Professional Fighters League

To:

Bellator MMA

A full reset.
Built on simplicity.
Built on structure.

And built—

To compete.

 

[PWC2017]

Chapter 20: Bellator Boxing — Quiet Moves, Big Intent​

While Bellator MMA had stepped into the light—
Bellator Boxing remained in the shadows.

No press conferences.
No announcements.
No headlines.

Just movement.
For nearly a year, Matthew Manson had kept the boxing strategy deliberately under wraps.

Scouting.
Tracking.
Building relationships.

And now, by late 2025—
That work was starting to take shape.

The Reality Check​

In a closed-door session with John Martin, Manson laid it out plainly:
“We’ve got the base,” he said.

A pause.

“But we don’t have the noise.”
Martin understood immediately.

Because prospects alone—
Wouldn’t launch a platform.

They built the future.

But they didn’t sell the present.

The Need for Names​

If Bellator Boxing was going to arrive in 2026 with impact—
It needed recognisable fighters.

Names that:

• Fans already knew
• Broadcasters could market
• Media would cover

But Manson wasn’t looking for finished champions.
He was looking for opportunity.

The Rebuild Strategy​

Three names stood out early.

Deontay Wilder.

Still one of the most dangerous heavyweights in the world.
Still carrying global recognition.

But at a crossroads.
“He’s not done,” Manson said.

A beat.

“He just needs positioning.”

The idea was simple:
Rebuild.
Realign.

Then—
Push back toward a heavyweight title.

Caleb Plant.

Another fighter with credibility.
Name value.
Big-fight experience.

But again—
Needing structure.

“Give him the right fights,” Martin said.
“And he’s right back in the mix.”

Jean Pascal.

Veteran.
Recognisable.
Still viable in the right setting.

Not a long-term play—
But a valuable piece in building early cards.

“Experience matters,” Manson said.

The Core Philosophy​

These weren’t just signings.
They were signals.
Bellator Boxing wouldn’t just be about prospects.
It would be about:

• Rebuilding careers
• Creating second runs
• Delivering meaningful fights

But the real foundation—
Still sat beneath that.

The Next Generation​

Because while the headlines would come from known names—
The long-term value would come from youth.
The fighters identified over the past year.
The ones ready to grow within the system.
Names like:

• Amir Anderson
• Omari Jones
• Cody Crowley
• Breyon Gorham
• David Lopez
• Jhon Ingram

Martin looked at the list.
“This is the backbone,” he said.

Manson nodded.
Because this was the difference.
Anyone could sign a star.
But building a system—
Required layers.

Structuring the Roster​

The plan became clear:

Layer 1 — Recognisable Names

• Fighters like Deontay Wilder and Caleb Plant
• Immediate credibility
• Main event potential

Layer 2 — Transitional Talent

• Fighters like Jean Pascal
• Experience
• Competitive depth

Layer 3 — Prospects and Future Stars

• The younger core
• Long-term growth
• Brand identity

“Now it looks like a promotion,” Martin said.
Manson didn’t respond.
He just nodded.

Timing the Reveal​

Despite the progress—
Everything remained private.

No leaks.
No announcements.
Because timing mattered.

“You don’t show your hand too early,” Manson said.
Especially not in boxing.

The Broadcast Play​

With the roster taking shape—
The next step came back into focus.
Platforms.
The plan was simple:
Sign the fighters first.

Then—
Take the product to market.

To:

• Amazon
• ESPN
• Streaming services
• Global broadcasters

Not with an idea.
But with:

• Fighters
• Fights
• Structure

Something tangible.
“Now we’re selling something real,” Martin said.

The 2026 Target​

Everything pointed to one moment:
Mid-2026.
The launch of Bellator Boxing.
Not as a concept.
But as a functioning platform.
With:

• Recognisable names
• Developing stars
• Structured events

And a clear identity.

Final Thought​

As Manson reviewed the board one last time, he summed it up simply:
“Now we’ve got both sides.”

A pause.

“The present—and the future.”
Because Bellator Boxing wasn’t just being built to arrive.
It was being built—
To last.

 

[PWC2017]

Chapter 21: Bellator Boxing — Building the Structure​

By late 2025, the roster was taking shape.
The vision was clear.

Now came the harder part—
Structure.

Because in boxing, talent alone wasn’t enough.

How you scheduled it.
How you presented it.
How you delivered it to broadcasters—

That defined whether it worked.

Studying the Market​

Matthew Manson had spent weeks breaking it down with John Martin.
Looking closely at how the major players operated:

• Top Rank
• Most Valuable Promotions

Different approaches.
Same core challenge:
Consistency.

Top Rank leaned into:

• Regular fight nights
• Structured ESPN output
• Predictable scheduling

MVP focused more on:

• Event-driven cards
• Star-led moments
• Flexible timing

Both worked—
In their own way.

But neither offered exactly what Manson wanted.

The Bellator Model​

“We need rhythm,” Manson said.
Not oversaturation.
Not scarcity.

Consistency.

After multiple sessions, the model landed:
Two events per month.

• 1 Monthly Major Event
  • Headlined by recognisable names
  • Built like a premium fight night
  • Broadcaster-driven

• 1 Bi-Weekly Development Event
  • Focused on prospects
  • Platform for building fighters
  • Lower scale, high consistency

Martin wrote it out simply:
“24 events a year.”
A pause.
“That’s a business.”

Why It Worked​

For broadcasters, it ticked every box:

• Regular content
• Predictable scheduling
• Scalable production
• Room for growth

For fighters:

• More opportunities
• Clear progression
• Consistent visibility

For Bellator:

• Brand repetition
• Audience retention
• Controlled growth

“This is what they want,” Manson said, referencing potential partners like Amazon and ESPN.
Not just big nights.
A pipeline.

The Development Question​

But there was still a gap.
The lower tier.
The entry point.

Because while the bi-weekly events would build prospects—
There was an opportunity to go even deeper.
That’s when another idea surfaced.

Looking at Overtime Boxing​

Manson had been tracking emerging boxing properties.

Smaller.
Younger.
Digital-first.

Groups like Overtime Boxing stood out.

Not traditional promotions—
But platforms.

Built around:

• Younger fighters
• Social-first audiences
• Short-form content

“This is where the next generation sits,” Manson said.
Martin nodded.
“And we don’t have that layer yet.”

The Opportunity​

The idea came together quickly:
Not compete with it.
Integrate it.
Potentially:

• Partner with Overtime Boxing
• Or even acquire it

And position it as:

The developmental arm of Bellator Boxing.

A feeder system.
A place where:

• Young fighters start
• Content builds early recognition
• Talent is developed before moving up

“Now you’ve got a full ladder,” Martin said.
From entry level—
To main event.
All within one system.

The Expanded Ecosystem​

At that point, the structure evolved again:
Tier 1 — Major Events

• Monthly
• Headliners like Deontay Wilder
• Broadcast-driven

Tier 2 — Fight Nights

• Bi-weekly
• Prospect development
• Core roster building

Tier 3 — Development Platform

• Potentially via Overtime Boxing
• Entry-level fighters
• Digital-first growth

Three layers.
One system.

The Broadcast Angle​

This structure also strengthened negotiations.
Because now, Bellator wasn’t offering:
Just events.

But volume.
Consistency.
Depth.

Something platforms like Amazon could build around.
Or networks like ESPN could schedule with confidence.
“You’re not selling one night,” Manson said.
“You’re selling a calendar.”

Final Thought​

As the session wrapped, the whiteboard was full again.

But this time—
It looked complete.

Fighters.
Events.
Structure.
Pipeline.

Everything connected.
Martin leaned back slightly.

“This works,” he said.
Manson nodded.

Because now—
Bellator Boxing wasn’t just an idea.

It was a system.
Built not just to launch—
But to run.

 

[PWC2017]

FOR IMMEDIATE RELEASE
1 October 2025

Bellator Boxing Launches as New Global Platform for the Sport​

Las Vegas, NV / New York, NY — Pershing Square Capital Management today announced the official launch of Bellator Boxing, a new global platform designed to deliver the biggest fights, develop the next generation of talent, and redefine how boxing is presented to fans worldwide.

Bellator Boxing will operate under the newly formed Bellator LLC, alongside Bellator MMA and New World Pro-Wrestling, forming a unified combat sports ecosystem built for long-term growth.

A New Era for Boxing​

Bellator Boxing has been created with a clear objective:

To provide a consistent, global platform for elite fighters, rising prospects, and premier boxing events.

Bill Ackman, Chief Executive Officer of Pershing Square, commented:

“Boxing is one of the most historic and globally recognised sports, but it remains fragmented in its structure. Bellator Boxing is designed to bring clarity, consistency, and long-term investment to the space while respecting the existing ecosystem.”

Platform for Fighters and Fans​

Bellator Boxing will feature:

• Established, world-class fighters competing in high-profile events
• A pipeline of emerging prospects developed within a structured system
• Regularly scheduled fight nights and marquee events

Matthew Manson, who has led the strategic development of Bellator LLC, added:

“This is about building a platform that works for everyone—fighters, fans, and partners. Bellator Boxing will host the biggest names, showcase the hottest prospects, and deliver consistent, high-quality events on a global stage.”

Event Structure and Vision​

Bellator Boxing will operate a structured annual calendar, delivering a steady cadence of events designed for both global audiences and broadcast partners.

John Martin, speaking on the launch, said:

“We are creating a system that provides clarity and opportunity. Fighters will know where they stand, fans will know what to expect, and partners will have a consistent product they can build around. This is about long-term sustainability and growth.”

Global Distribution Strategy​

Bellator Boxing is currently in discussions with leading broadcast and streaming partners, including, Disney +, Amazon Prime Video and ESPN, as part of its strategy to deliver events to a worldwide audience beginning in 2026.

Looking Ahead​

The first Bellator Boxing events are targeted for mid-2026, with further announcements regarding fighter signings, event schedules, and broadcast partnerships expected in the coming months.

A New Standard​

Bellator Boxing aims to establish itself as a premier destination in the sport—bringing together top-tier talent, emerging stars, and world-class events under one unified platform.

Media Contact:
Pershing Square Capital Management

About Pershing Square Capital Management
Pershing Square Capital Management is a leading investment management firm focused on long-term, concentrated investments across public and private markets, including sports, media, and entertainment.

 

[PWC2017]

Chapter 22: Bellator Boxing — Building the Engine​

By September 2025, Bellator Boxing had moved beyond theory.

The roster was forming.
The structure was defined.

Now—
It needed an engine.

Not just for big events—
But for consistent output.

The ProBox TV Conversations​

One of the first serious discussions centered around ProBox TV.
A smaller platform.
But an important one.

ProBox had:

• Active fighters
• Regular shows
• Existing production rhythm

“What they have,” Manson said to John Martin,
“is consistency.”

And that was valuable.
The idea wasn’t to compete with ProBox.

It was to absorb and elevate it.

The Integration Concept​

Manson’s proposal was clear:

• Bring ProBox talent into the Bellator system
• Integrate their promotional structure
• Rebrand events under the Bellator umbrella

Not as a side project—
But as a core layer.

“They become part of the machine,” Martin said.
Not separate.
Not parallel.

Integrated.

The Event Structure Evolves​

By this point, the Bellator Boxing calendar had sharpened.

Two distinct formats:

1. Monthly Marquee Events​

Numbered.
Clear.
Premium.

Bellator Boxing 1
Bellator Boxing 2
…and so on.

These would feature:

• Headline fighters like Deontay Wilder
• Major matchups
• Broadcast-driven production

The flagship product.

2. Weekly Fight Platform​

A new concept:

Bellator Boxing: FightNight

Weekly shows.
Consistent.
Development-focused.

Featuring:

• Prospects
• Up-and-coming fighters
• Rebuilding talent

“Now we’ve got frequency,” Manson said.
And frequency meant:

• Audience retention
• Fighter activity
• Content volume

The UNLV Connection​

But there was another layer.

Production.
Cost.
Scalability.

That’s where University of Nevada, Las Vegas entered the conversation.

Specifically—
UNLV-TV.

A full-service production unit.
Student-driven.
Hands-on.

“This is interesting,” Martin said.

Because it offered something unique:

• Real production capability
• Lower operational costs
• Built-in talent pipeline

Students gaining experience.
Bellator gaining infrastructure at a cheaper level.

A mutual benefit.

The Venue Solution​

Then came the logical next step:

Location.

For weekly FightNight events—

They didn’t need arenas.
They needed consistency.
A home.

That brought them to:

Cox Pavilion.
On the UNLV campus.

The perfect fit.

• Intimate setting
• Cost-effective
• Broadcast-friendly
• Easily repeatable

“Make it ours,” Manson said.
A weekly destination.

A place fans—and fighters—would associate with development.

Building the Pipeline​

At that point, the system clicked into place.

Bellator Boxing Ecosystem:

• Monthly Numbered Events
  → Global stage
  → Big fights
• Weekly FightNight (Cox Pavilion)
  → Prospect development
  → Consistent output
• Integrated Talent Pool (ProBox TV)
  → Ready-made fighters
  → Immediate depth
• Production Backbone (UNLV-TV)
  → Scalable content
  → Cost control

Everything connected.

The Broadcast Angle​

This also changed the pitch.
Bellator Boxing wasn’t just offering:

• Occasional events

It was offering:

• Weekly programming
• Monthly tentpoles
• Year-round content

Something platforms like Amazon or ESPN could build around.
“This is a network play now,” Martin said.

Manson nodded.
Because that was the goal.
Not just fights.
A schedule.

Final Thought​

As they walked out of the UNLV visit, Manson looked back toward the campus.
Students moving between buildings.
Production equipment being set up.

Real activity.
“This is where it starts,” he said.

Not in arenas.
Not on pay-per-view.

But here.
Weekly.
Consistent.

Building fighters.
Building content.
Building something real.

Because Bellator Boxing wasn’t just being designed for big nights.
It was being built—

To run every week.

 

[PWC2017]

Chapter 23: The Final Broadcast Play
​

By late 2025, the structure was in place.
The roster was building.
The events were mapped out.
The system was ready.

Now—
It needed a home.

The Amazon Question​

For a long time, Amazon had been the frontrunner.
The logic was obvious:

• Global reach
• Proven investment in sport
• Existing relationship with boxing via Premier Boxing Champions

But that last point—
Became the issue.

Manson had spent months evaluating it.

And ultimately—
He couldn’t see a path.

“We’d never be the priority,” he said to the group.

Because as long as PBC existed within Amazon’s ecosystem—
Bellator Boxing risked becoming:

• Secondary
• Blended in
• Unclear in identity

And that was the one thing Manson refused to compromise.
“We didn’t build this to sit behind someone else.”

Amazon was out.

The DAZN Reality​

Next came DAZN.

A major player.
Deep in boxing.

But already committed.

Their ecosystem included:

• Matchroom Boxing
• Queensberry Promotions
• Top Rank
• Golden Boy Promotions
• And alignment with The Ring

It was saturated.
“There’s no space to lead there,” John Martin said.

And again—
That mattered.

Bellator wasn’t looking to join a roster.
It was looking to define one.

The Netflix Problem​

Then came Netflix.
A different kind of opportunity.

Big audience.
Global scale.

But the strategy didn’t align.
Netflix wasn’t interested in:

• Weekly programming
• Structured schedules
• Ongoing fight calendars

They wanted:

Events.

Super events.
Spectacle.

“They want moments,” Manson said.

A pause.

“We need a system.”

It didn’t fit.

Limited Options​

By process of elimination—
The field narrowed quickly.

• Apple (via Apple TV)
• Traditional linear television

Apple had potential.

But Manson had concerns:

• Limited sports footprint
• Unproven in combat sports
• Questions around reach and engagement

“It’s a risk,” he said.
And this wasn’t the stage for risk.

The Internal Shift​

At the same time—
The internal structure was evolving.
Manson wasn’t trying to lead everything himself.

He was building faces.
Defined leaders for each arm:

• Shane McMahon → Face of New World Pro-Wrestling
• John Martin → Face of Bellator MMA
• Garry Jonas → Emerging face of Bellator Boxing

Jonas, in particular, had become more involved.

More vocal.
More present.

Exactly what Manson wanted.

“He understands boxing,” Manson said.

And more importantly—
He could represent it.

The Disney Play​

That left one option.
One that had been quietly developing since early summer:

The Walt Disney Company.

Specifically—
Disney+.

At first, the conversations were exploratory.

But by September—
They had become serious.

Because Disney offered something no one else could:

• Global distribution
• Established sports infrastructure via ESPN
• A scalable streaming platform

And most importantly—
Room to build.

The Strategic Fit​

Bellator MMA was already aligned with ESPN.
And ESPN had responded positively to:

The rebrand.

From Professional Fighters League
To
Bellator MMA

That relationship mattered.

Because now—
There was a potential ecosystem:

• Bellator MMA → ESPN
• Bellator Boxing → Disney+

Connected.
Aligned.
Under one umbrella.

The Bigger Picture​

For Manson, it clicked.
“This could be the home,” he said.
Not just for one product.
But for all of it.

A long-term partner.

A place where Bellator wouldn’t just exist—

But grow.

The Ongoing Discussions​

By late September 2025:

• Formal discussions were underway
• Long-term rights structures being explored
• Integration between ESPN and Disney+ being evaluated

The focus shifted to: How Bellator Boxing would launch

• How weekly and monthly content would be scheduled
• How the brand would be positioned globally

“They’re thinking long-term,” Martin said.
Manson nodded.
“So are we.”

Final Thought​

After months of searching—
Of eliminating options—
Of refining the vision—

The answer hadn’t been obvious at the start.

But it was becoming clear now.

Not Amazon.
Not DAZN.
Not Netflix.

Something different.
Something aligned.
As Manson put it in the final meeting of the month:

“We didn’t need the biggest platform.”

A pause.

“We needed the right one.”

And by September 2025—
They believed they had found it.

 

[PWC2017]

FOR IMMEDIATE RELEASE
25 September 2025

Bellator LLC Announces Acquisition of ProBox TV and Appointment of Garry Jonas as CEO of Bellator Boxing​

Las Vegas, NV / New York, NY — Bellator LLC, the newly formed global combat sports platform backed by Pershing Square Capital Management, today announced the acquisition of ProBox TV as part of its continued expansion into professional boxing.

As part of this strategic move, Garry Jonas has been appointed Chief Executive Officer of Bellator Boxing, effective immediately.

Strengthening the Bellator Boxing Platform​

The acquisition of ProBox TV provides Bellator Boxing with an established operational and content foundation, including an active roster of fighters, existing event infrastructure, and a proven production model.

Bellator LLC will integrate ProBox TV’s operations into its broader ecosystem, with all future events transitioning under the Bellator Boxing brand.

Bill Ackman commented:

“The acquisition of ProBox TV represents an important step in building Bellator Boxing into a scalable, global platform. We are combining an existing, high-quality operation with long-term investment and strategic direction.”

Leadership Appointment​

Garry Jonas will lead Bellator Boxing as CEO, overseeing all aspects of the division including fighter recruitment, event strategy, and broadcast partnerships.

Jonas brings extensive experience in boxing promotion and operations, and will play a central role in shaping the future of the Bellator Boxing brand.

Matthew Manson added:

“Garry understands the boxing business at every level. His experience, relationships, and vision make him the ideal leader to build Bellator Boxing into a premier global platform.”

Integration and Event Structure​

Following the acquisition, Bellator Boxing will implement a structured event calendar, including:

• Monthly marquee events under the Bellator Boxing banner
• A consistent schedule of development-focused fight nights

The integration of ProBox TV will support this model by providing immediate depth across talent, production, and event execution.

Looking Ahead​

Bellator Boxing is targeting its first full slate of events in 2026, with further announcements regarding fighter signings, broadcast partnerships, and scheduling to be made in the coming months.

Garry Jonas commented:

“This is a unique opportunity to build something meaningful in boxing. We’re creating a platform that supports fighters at every stage of their careers, while delivering consistent, high-quality events to fans around the world.”

About Bellator LLC​

Bellator LLC is a global combat sports and sports entertainment platform and the parent company of:

• Bellator MMA
• Bellator Boxing
• New World Pro-Wrestling

The company is focused on delivering world-class events, developing elite talent, and building scalable global sports properties.

Media Contact:
Bellator LLC / Pershing Square Capital Management

About Pershing Square Capital Management
Pershing Square Capital Management is a leading investment management firm focused on long-term, concentrated investments across public and private markets, including sports, media, and entertainment.

 

[PWC2017]

FOR IMMEDIATE RELEASE
6 October 2025

Bellator Boxing Announces First Major Fighter Signings​

Las Vegas, NV / New York, NY — Bellator Boxing, a division of Bellator LLC backed by Pershing Square Capital Management, today confirmed its first major fighter signings ahead of its planned 2026 launch.

Deontay Wilder and Caleb Plant Join Bellator Boxing​

Bellator Boxing has signed former heavyweight world champion Deontay Wilder to a multi-year agreement, marking a significant addition to the organisation’s heavyweight division.

Wilder, widely regarded as one of the most powerful punchers in boxing history, will be a central figure in Bellator Boxing’s early events.

In addition, former super middleweight world champion Caleb Plant has also signed a multi-year deal with the organisation, further strengthening the company’s roster with elite-level talent and proven name recognition.

Building a Premier Boxing Platform​

These signings represent the first step in Bellator Boxing’s strategy to combine established, high-profile fighters with a growing pipeline of emerging talent.

Garry Jonas, CEO of Bellator Boxing, commented:

“Deontay Wilder and Caleb Plant are world-class fighters with global recognition. Their addition to Bellator Boxing immediately elevates the platform and signals our intent to compete at the highest level of the sport.”

A New Era Begins​

Bellator Boxing is set to launch its first events in 2026 as part of a structured calendar that will include marquee fight nights and consistent programming throughout the year.

Matthew Manson added:

“These are foundational signings for Bellator Boxing. We are building a platform that will showcase elite fighters while also developing the next generation. This is just the beginning.”

More to Come​

Bellator Boxing confirmed that additional fighter signings, event details, and broadcast partnerships will be announced in the coming months.

About Bellator Boxing​

Bellator Boxing is a global boxing platform under Bellator LLC, alongside Bellator MMA and New World Pro-Wrestling. The organisation is focused on delivering world-class boxing events, developing talent, and creating a consistent, global platform for the sport.

Media Contact:
Bellator LLC / Pershing Square Capital Management

About Pershing Square Capital Management
Pershing Square Capital Management is a leading investment management firm focused on long-term investments across sports, media, and entertainment.