Not that I know this guy specifically, but that's traditionally a TEAM sport... A totally different base-mentality.
Those guys are in it for Money and to win the SBowl.
In Kayfaybe, wrestlers are in it for money &/or titles. (I mean how often have yo heard the line "If you're not gunning for the wort title, you're in the wrong game").
Well what gets a guy more money? Being on the dominant show? Or being on Global IMPACT? If your show DOMINATES it means YOU dominate, and hey, if you're a chickenshit heel, you get to do it without doing any work, yet say "I CARRIED THE TEAM" that's totally a heel.